# identity.md

## Organization Overview
-   **Company Name:** Straight Down
-   **Mission:** Designed for Sport, Crafted for Life – Straight Down is an American golf apparel company that embodies the heritage and spirit of golf lifestyle, creating quality garments that help individuals look, feel, and perform their best from the 1st tee to the 19th hole.
-   **Company Structure and Legal Entity:** Details forthcoming.
-   **Founded Date and Location:** Founded in 1989. Specific location details forthcoming.
-   **Size and Scale:** Began as a small t-shirt company and has grown into a full-range golf and lifestyle apparel brand over three decades, worn by many of the game’s top athletes.

## Leadership & Team
-   **Key Leadership Profiles and Roles:**
    -   Mike Rowley, Founder (Source: https://straightdown.com/pages/our-story)
-   **Team Structure and Departments:** Details forthcoming.
-   **Company Culture and Values:** Dedicated to embodying the heritage and spirit of the golf lifestyle, focusing on quality and performance to help customers look and feel their best.

## Operations & Structure
-   **Business Model and Operational Approach:** Operates as a full-range golf and lifestyle apparel brand, offering products for men and women.
-   **Location(s) and Geographic Presence:** An American golf apparel company. Specific operational locations forthcoming.
-   **Key Partnerships and Affiliations:** Products are worn by many of the game’s top athletes, indicating strong relationships within the professional golf community.